Believe it or not, multichannel isn’t just another buzzword that business executives throw around like confetti. It’s the new normal. As consumers, such is our familiarity with multichannel communication that, like a good referee, we don’t notice it’s there – we just expect it to be. In pharma, however, its introduction has been more conspicuous and has dominated the strategic discussion to the point of saturation.

View and download full article

View All Insight Posts