Situation analyses and their subsequent interpretation are often conducted in an inconsistent manner and do not always take into account deep insights into the behavioral and cultural environment of health-care professionals and their patients.

As a result, medical plans are not always grounded in the right evidence to address key stakeholder needs through the life cycle and may lack a consistent thread from medical strategy through to communication tactics.

Our poster, presented at the Medical Affairs Professional Society Annual Meeting, describes how to develop a framework for comprehensive and robust evidence platform generation, with its translation into actions that drive positive behavioral change in health care through engaging and creative multichannel delivery.

Use the link below to download a copy of the poster.

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