What can we learn from Batman and the Joker, the greatest hero−villain pairing of all time? Their co-dependent relationship has led to some incredible pieces of storytelling that continue to live long in the minds of their audience, because stories are one of the most powerful forms of communication.

A story, when broken down into its simplest form, is a connection between cause and effect. Our decisions and behaviors are based on stories – the stories people tell themselves or the ones that others tell them. So how can we harness the power of storytelling to effectively communicate clinical data?

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